Process of Communication

In the process of communication a sender develops a message which he or she encodes and transmits through a channel to a recipient who decodes the message which then provides meaning to the receiver who, in turn, provides feedback to the sender.

 

The source is the initiator or sender of the
communication, who wants to transmit his ideas, thoughts, needs, intentions or any other piece of information to another person. Encoding is a process in which the ideas to be conveyed are translated into a code or set of symbols or some other format of expression.
The message is the actual physical product from the source-encoding. It represents the meaning which the source wants to convey. The channel is the medium through which the message transmits. It is the connection link between the sender (the source) and the receiver.

Decoding is the process which translates the message into a form that can be understood by the receiver. The receiver is the person to whom the message is directed (conveyed). Feedback is the response from the receiver which enables the sender to determine whether the message was received and understood as originally intended.
At every stage there is noise. Noise includes those factors in each of the components of communication that reduce the accuracy or fidelity of the message. It may be sloppy handwriting, heavy accent, soft speech, unintelligible language or other factors that disturb, confuse or otherwise interfere with the communication.

Purposes of Communication

The purposes of communication in an organisation are as follows:
● To increase the acceptance of organisational
rules by subordinates.
● To gain greater commitment to organisational
objectives by motivating, controlling and
evaluating the performance of employees.
● To keep employees informed of the progress of the organisation.
● To provide data necessary for decision-making.
● To solicit information from the employees which may be of help to the management.
● To clarify task responsibilities, identify authority positions and provide accountability for performance.
● To indoctrinate employees with positive work
attitude.
● To instil in each employee personal pride in
being a member of the organisation.
● To provide feedback to various elements in the organisation.
● To make each employee interested in his
respective job and in the work of the organisation as a whole.
● Management information system (MIS) is an
effective control device which helps in monitoring and controlling various activities in the organisation.
● To express the interest of the management in
their employees.
● To reduce or prevent labour turnover.
● To use for gate-keeping by building linkages
between the organisation and outside world.
● To influence people in the organisation to create a healthy climate, proper attitudes and
cooperative relations.
● To help in problem solving in the organisation.